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Evoker Video Series

A series of short films which profile agents through micro-branding, focusing on the story of each individual in order to tell the greater story of Kuper Sotheby’s International Realty.

Project Brief

In an ultra-competitive real estate market like Austin, Texas, finding new ways to stand out to consumers is essential. In September of 2016, my team and I engaged the Chicago-based branding agency Evoker Inc. to create agent biography films for our most elite associates.

Of the 25 agents selected to participate in the first round of films, 11 are my clients and I went through the following process with each of them.

The next six months was a journey through the process of building narratives with these agents, storyboarding, principal shooting and proofing. Finally, in March of 2017 we publicly released the films at an exclusive black-tie event in the heart of Downtown Austin.

As an ongoing effort to promote the films, we embarked on concentrated paid Facebook campaigns to high net-worth audiences, revamped our single agent websites and have integrated the films into our associate marketing materials.