In September of 2017, one of my clients and I began the discussion regarding a recent transaction of hers. Sheryl Lowe, an associate of Kuper Sotheby’s International Realty, closed on the sale of a home in Austin, Texas using Bitcoin as the means of purchasing a home.
As it turns out, Sheryl was responsible for the first-ever recorded sale of a home using cryptocurrency in the State of Texas.
I worked closely with Sheryl, her buyer and the Principal Broker of Kuper Sotheby’s International Realty to create a PR and Marketing campaign to capitalize on this news. The story has since been picked up by a number of outlets such as NPR, Time, CNBC, Inman and countless others. The results? Sheryl has closed five more multi-million dollar transactions with other crypto-currency purchasers and receives inquiries daily, from both prospective clients and real estate professionals looking to learn more about the process.