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Brokerage Brand Refresh

The development of a truly local and specialized luxury real estate brand.

The Brief

In the beginning of 2015, I set to work completely re-branding the real estate brokerage, Platinum Group Real Estate Investments, Inc., from a broad-spectrum brand to one which specializes in our specific area, El Dorado Hills Realty. This included crafting brand elements such as logos, flyers, websites, direct mail campaigns, newsletters, social media accounts and all other marketing pieces.